Based in Den Haag 🇳🇱, I work with various B2B and B2C companies, dedicated to empowering small and growing businesses. My vision is to create a world where anyone can build a thriving business.
With a diverse background as a specialized generalist, I have extensive experience in marketing, including strategy development, digital campaigns, and market research. I apply the 3P's (People, Product, Process) to my work and am passionate about fostering healthy, collaborative teams that drive continuous improvement.
I am a marketing specialist by training, curious and energetic, leveraging my skills to solve real-world challenges. Personally, I’m easy-going, sociable, a fast learner, and a natural leader. I do what I love and love what I do, leading by example and working side by side with my teams.
Being deliberately versatile, my profile uniquely blends marketing strategy and project management experience. I am eager to see how marketing innovations can enhance user experiences across various sectors. I am highly motivated, with a strong sense of responsibility towards myself, and my clients or peers. People appreciate my positive, easy-going, can-do attitude.
On the technical front, I am a specialized generalist, constantly bridging different areas to develop a holistic vision of what it takes to create a successful marketing vision: from web and mobile marketing strategies to market analytics and user engagement. This has involved working with a variety of tools and platforms to ensure effective marketing campaigns and product success.
About MeWith a background in B2B/B2C marketing, event organization, and market research, I have honed my skills in various project sizes and team dynamics.
Expanding into the Irish market offers Moersleutel Brewery a strategic opportunity to grow its market presence and increase revenue with premium craft beer offerings. To achieve this goal, we created a well-crafted business plan, operational plan, and marketing strategy tailored to Irish preferences and market dynamics. The objective was to have a successful product launch that would drive revenue growth and enhance brand influence.
Case StudyThis research aims to enhance New L.oak’s marketing strategy for customer acquisition. They face challenges with brand awareness, primarily relying on word-of-mouth marketing. Additionally, due to their product and business model, they lack repeat customers. Moreover, there’s a need for a consistent brand identity across social media platforms. Our task is to devise a strategy to engage potential clients effectively, differentiate New L.oak from competitors, elevate their brand reputation, and boost brand awareness while gaining customer insights.
Case StudyThis assignment focuses on testing the AV promotional production for the Royal Delft Museum video on the target group in order to find out if it inspires them to attend the upcoming Picasso ceramics exhibition.
Case Study